(pron.: /dəˈsɑːni/) is a brand of bottled water from the Coca-Cola company, launched in 1999, after the success of Aquafina (produced by Coca-Cola-rival PepsiCo). It is one of many brands of Coca-Cola bottled water sold around the world.
CanadaIn 2010, in a bid to counteract falling sales and bans on bottled water, The Coca-Cola Company announced they would be distributing Dasani water in new packaging made of 30% plant based materials. Unlike other plant based packaging, the bottles are compatible with standard recycling plants and represent up to a 25% reduction in carbon emissions when compared to standard water bottles (though this still represents 2000 times the energy usage of tap water).
Dasani was launched in all provinces of Canada except Quebec in 2000, a year after launching in the United States. The brand was made available in Quebec shortly afterwards, in April 2001.
There are five common Dasani bottle sizes sold in Canada: 355 mL, 500mL, 591 mL, 710 mL, 1 L, and 1.5 L. Bottles are sold individually and in packs of 6, 12, and 24.
The first source of Dasani water in Canada was Calgary, Alberta. A second bottling plant was later opened in Brampton, Ontario. The Calgary and Brampton plants produce Coca-Cola's plain-water (Dasani) and sugar-water (soft drinks) products. The company's administrative and marketing activities continue to be based in Atlanta, Georgia.
Latin AmericaDasani has <35 ppm of total dissolved mineral saltsIn early 2005, two flavored versions of Dasani were introduced: Dasani With Lemon and Dasani With Raspberry. Dasani with Strawberry has since been introduced. The flavored beverages are sweetened with sucralose.
United KingdomDasani was introduced to the Brazilian market in mid-2003, renamed as Aquarius. It was introduced to the Chilean market in 2005, including releases in regular, lemon and tangerine flavours. It was released in Colombia in late 2005 with their three regular flavors. In 2005, Dasani was introduced in the Argentinian market with the flavours peach, lemon, citrus and regular, being renamed to "Bon Aqua" in late-2012. It was also released under the name Ciel Dasani in Mexico in four flavors: lemon-cucumber, papaya-carrot, grapefruit and mandarin-green tea, but it was discontinued in 2006. It was also released in Peru, Ecuador, Paraguay, Uruguay, Honduras and Suriname.
Dasani was launched in the UK on 10 February 2004. The product launch was labelled "a disaster", a "fiasco" and a "PR catastrophe".Early advertisements referred to Dasani as "bottled spunk" or featured the tagline "can't live without spunk". These slogans were used seemingly oblivious to the fact that spunk is slang for semen in the UK.Prior to the launch, an article in The Grocer trade magazine had mentioned that the source of the Dasani brand water was in fact treated tap water from Sidcup, a suburban development in London. By early March 2004, the mainstream press had picked up the story and it became widely reported that Sidcup tap water, after being processed by reverse osmosis, had been remineralized, bottled and sold under the Dasani brand name in the UK. Although Coca-Cola never implied that the water was being sourced from a springor other natural source, they marketed it as being especially "pure". This led the Food Standards Agency to request Hillingdon trading standards officers to launch an investigation into whether the claim was accurate.
Richard May, Chief Publicity Officer of Dasani, was said to be disappointed that the water had not been more successful.
The media made mocking parallels with a 1992 episode of the well-known BBC sitcom Only Fools and Horses, in which protagonist Del Boy attempts to pass off local tap water as bottled "Peckham Spring". Del's scheme fails when he pollutes the local reservoir, causing the bottled water to glow yellow.
On 18 March 2004, UK authorities found a concentration of bromate, a suspected human carcinogen, in the product that could be considered harmful if consumed in large quantities. Coca-Cola immediately recalled half a million bottles and pulled the "Dasani" brand from the UK market. Shortly after, plans to introduce the brand to Continental Europe were announced to have been cancelled as well. Bromate was not present in the water before Coca-Cola's treatment process. During that process the bromate was produced from the water's bromide.
Coca-Cola intended to launch Dasani in France and Germany, although this never went ahead after bad publicity in the United Kingdom.
United StatesIn line with the 2012 Summer Olympics and being the official drink sponsor, Coca-Cola decided not to reintroduce the Dasani brand to the UK market, and purchased the Morpeth-based Abbey Well bottler in 2008, branded under the Schweppes brand name (which Coca-Cola holds the UK rights to) to provide a locally-sourced water brand for the event. To meet Olympic branding regulations, Abbey Well water was labeled as "Still Water" for on-camera appearances during the Games.
Coca-Cola uses tap water from local municipal water supplies, filters it using the process of reverse osmosis, and adds trace amounts of minerals, including magnesium sulfate (Epsom salt), potassium chloride and table salt (sodium chloride).
Regular Dasani water comes in the following sizes: 12 oz; 20 oz; 24 oz 'Sports Cap Bottle'; 1 L; 1.5 L; 300 mL; 12 oz fridge pack; 500 mL 6, 12, 24, and 32-pack; and the 24 oz 6-pack.
The Dasani brand includes flavored water, which use the sweetener sucralose (sold under the Tate & Lyle brand name "Splenda") as a sweetener. The flavors are lemon, grape, raspberry, and strawberry. The flavored varieties are sold as 20 fluid ounce bottles, 500 ml 6-packs, and 12 oz 8-packs.
The new Plus+ product line is similar to the flavored variety, only differing in the fact that these have added vitamins and some different flavors Pomegranate-Blackberry, Orange-Tangerine, Kiwi-Strawberry, and Lemon-Lime flavors. Dasani Plus comes in a 12 oz bottle.
On September 7, 2012, Coke announced it is launching a liquid flavor enhancer called Dasani Drops. It is set to launch in October.
Sunday, January 27, 2013
- DASANI - TAP WATER PURIFIED About 26,700 results (0.37 seconds) : HERE
Coca-Cola admits Dasani is really just 'purified' tap waterby: Ethan A. Huff, staff writer
(NaturalNews) As more and more people wake up to the dangers of fluoride, chlorine, pharmaceuticals, and the many other toxic compounds found in municipal water supplies, the market for bottled water has exploded. But in the process, some major food and beverage corporations have unwittingly begun peddling that very same tap water in bottles as "pure," a deceptive labeling term that is the subject of a new trade controversy in Europe.
According to a recent report by Occupy Monsanto, the Dasani water brand, which is owned by beverage giant Coca-Cola, is one such bottled water counterfeit, if you will, that contains purified tap water dressed in fancy-looking bottles. Like many other bottled water brands, Dasani is sold at a premium price, and many people perceive it to be superior to tap water, even though it actually is just tap water.
Even though the majority of the impurities have admittedly been removed from Dasani water, and minerals added back in, many people do not realize that the water contained in Dasani bottles is not actually from a natural spring. If you read closely the labels found on water bottles, it usually spells out the source where the water inside was derived. But this information is often overlooked by consumers who believe they are buying something superior.
"Figures from independent beverage research company Canadean show that at least two out of every five bottles of water sold around the world are, like Dasani, 'purified' waters, rather than 'source' waters which originate from a spring," explains Trevor Datson in an Occupy Monsanto piece. "Most of the supermarket own-label bottled waters consist of treated mains water. In short, they are subjected to many of the same treatments that source waters undergo to satisfy public health requirements after being pumped up from the ground."
The significance of this is that water specifically derived from a natural spring actually is superior to the water supplied by the local tap, at least in most cases. Many people who buy bottled water assume their water comes from a spring, because this is how the bottled water industry got its start. But today, brands like Dasani, Aquafina, and Sparkletts have captured significant market share by engaging in what some would called deceptive advertising.
Additional Info on DasaniBack in 2007, PepsiCo Inc., which owns the Aquafina "purified" water brand, announced it would begin printing the words "Public Water Source" on its labels to ensure that customers knew where Aquafina water actually came from. The move came in response to several nationwide campaigns launched at that time to combat deception in bottled water labeling.
Dasani's Water Quality Report (PDF) only states that fluoride was not detected above 0.8 ppm. Not very specific, if you ask me!
Since Dasani water is simply purified municipal water that is filtered via reverse osmosis, most of the fluoride is removed from Dasani water before the bottle makes it into your hands.
The U.S. Department of Agriculture's study found that Dasani bottled water contains on average, 0.07 ppm fluoride, with values ranging anywhere from 0.02 to 0.19 ppm fluoride among the 20 Dasani water bottles that were tested.